Email Marketing
Redesigned a full set of email templates across promotional, lifecycle, and educational campaigns weekly and seasonal. The goal was to move away from cluttered product lists and give each email a clear visual theme, better photography integration, and layouts designed to turn attention into clicks and purchases.
Toolkit
OLD DESIGNS
The old email templates did not have sufficient real design strategy. The promotional tiles were laid out as basic lists with no visual hierarchy and intention behind them. Images were small, labels were generic, and every CTA button looked identical throughout. The designs did not have a clear creative direction.
NEW DESIGNS
The redesigned emails show a clear step up in design thinking. Each email has its own visual identity and theme. Product photography is better integrated into the layout, and the overall structure gives the eye a natural path to follow. The emails feel like a designed experience rather than a promotional list. Each one tells a story around a theme instead of just pushing products.
